Title | Leios 1 |
Agency | Publicis Vital GmbH |
Campaign | Leios 1 |
Advertiser | Wyeth |
Brand | Leios |
Posted | December 1999 |
Product | Pharmaceuticals |
Business Sector | Hygiene & Personal Care Products |
Tagline | Ein gutes Verhältnis. |
Story | The ads use a well-known young celebrity, popular with the teenies and talks about good relationships in a partnership and also the pill's good qualities. |
Media Type | Magazine |
Market | Germany |
Creative Director | Beate Sander |
Copywriter | Jan Köhler |
Art Director | Anja Pfeiffer-Amankona |
Photographer | Andreas Deffner |