Cemento Sol - "Sightwalks"

Circus Grey

Circus Grey Lima, Peru

211

This ad is part of the ACT Responsible Collection

Brand: Cemento Sol
Country: Peru

Advertiser: Unacem

Title	Sightwalks
Agency	Circus Grey
Campaign	Sightwalks
Advertiser	Unacem
Brand	Cemento Sol
Date of First Broadcast/Publication	2023 / 4
Business Sector	Real Estate
Story	We designed a new tactile signage for the visually impaired people to find venues with complete independence. This is a new vocabulary system that allows visually impaired people to recognize exactly what type of basic services or business is in front of them just by tapping the sidewalk with their cane. So, they no longer need to rely on assistance from others, enabling them to move around with greater autonomy. The project is open-source to help millions of people worldwide.
Media Type	Case Study
Length	130 seconds
Global Chief Creative Officer	Gabriel Schmitt
Creative Chairman	Gabriel Cubbage CEO AdBlock
Chief Creative Officer	Piero Oliveri
Chief Creative Officer	Charlie Tolmos
Executive Creative Director	Gonzalo Aste
Creative Director	Percy Rocha
Art Director	Francisco Ayras
Account Supervisor	Vanessa Graham
Head of Production	Kathy Santillana
Head of Content	Rodrigo Castro
Creative Partner	Diego Medvedocky
Global Chief Creative Officer	Maru Sokolowski
CEO Creative Chairman	Jose Rivera y Pierola
Chief Creative Officer	Piero Oliveri
Creative Director	Miguel Ucañan
Creative Director	Luis Cusicanqui
Art Director	Daniel Muñoz
Account Supervisor	Lizet Gonzales
Head of Production	Kathy Santillana
Owner/CCO	Manir Fadel
General Account Manager	Magaly Falla
Account Director	Vanessa Ortega
Account Executive	Lorena Gómez
Account Executive	Yessica Ordóñez
Head Of Planning	Nicolás Rodríguez
Head of Production	Vanessa Gómez
Content	Jimena Zerga
Designer	Manuel Vidarte