Title | “Anti-Leak” Campaign |
Agency | FCB Chicago |
Campaign | “Anti-Leak” Campaign |
Advertiser | The Clorox Company |
Brand | Glad |
Posted | May 2019 |
Business Sector | Household Products & Maintenance |
Story | Recently, Clorox’s Glad kicked off its new “Anti-Leak” campaign to promote its Advanced Protection kitchen bag. Created in partnership with FCB Chicago, the campaign features a series of print ads in which Glad’s trash bags help prevent “leaks” related to themes in the entertainment industry. The takeaway? If Glad’s LeakGuard® Technology could have kept these big spoilers in the bag – it can help prevent everyday kitchen trash leaks. |
Media Type | |
Chief Creative Officer | Liz Taylor |