| Title | Product |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Date of First Broadcast/Publication | 2001 / 4 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | April fools |
| Story | Ad made in collaboration with Crispin Porter & Bogusky Advertising, Miami |
| Media Type | Television |
| Length | |
| Market | United States |
| Copywriter | Ari Merkin |
| Copywriter | Bill Hollister |
| Art Director | Chris Edwards |
| Copywriter | Chris Edwards |
| Art Director | Alex Burnard |
| Agency Producer | Keith Dezen |
| Chief Creative Officer | Ron Lawner |
| Group Creative Director | Pete Favat |
| Group Creative Director | Alex Bogusky |
| Art Director | Bill Hollister |