Anke Gembler
Creative Director at Publicis Health
Frankfurt am Main, Germany
Titletake or give 3.3
Agency
Campaign take or give 3.3
Advertiser Lundbeck
Brand Lyogen
PostedDecember 1999
Product Lyogen
Business Sector Hygiene & Personal Care Products
Story The product is for patients suffering with schizophrenia and can be taken in either tablet or injection form, depending on whether they can be relied on to take their daily tablet or whether they visit their physician for their injection which has an effect over 3 weeks.
Media Type Direct Marketing
Market Germany
Creative Director
Copywriter
Art Director
Photographer

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