Title | Preserving glaciers: The card cover. |
Agency | Scholz & Friends Berlin GmbH |
Campaign | Preserving glaciers: The card cover. |
Advertiser | MasterCard |
Brand | Mastercard |
Posted | November 2022 |
Business Sector | Credit Cards |
Story | Consumption is an unavoidable part of our everyday life. But it contributes to global warming, which makes Swiss glaciers melt. We found a way to make using your Mastercard do the opposite – and help stop the melting. By creating a piece of protective glacier cover in the exact size of the card. With every payment. In a country-wide campaign. Adding a piece of cover every single time our customers covered the card reader with their Mastercard. And then adding up all these pieces to create a big sheet of geotextile, to cover and preserve Swiss glaciers for the next ten years. |
Media Type | Case Study |
Chief Creative Officer | David Fischer |
Creative Director | David Fischer |
Chief Creative Officer | Christian Vosshagen |
Creative Director | Christian Vosshagen |
Chief Creative Officer | Matthias Spaetgens |
Art Director | Luca Stancheris |
Art Buyer | Luca Stancheris |
Art Director | Aster Loerli |
Art Director | Joana Faria |
Copywriter | Maira Weidmann |
Copywriter | Roger Krage |
Copywriter | Martin Stulz |
Chief Executive Officer (CEO) | Tobias Haendler |
Account Manager | Mathias Roesch |
Account Management | Marc Gooch |
Art Buyer | Marc Gooch |
Account Manager | Markus Brink |
Account Manager | Paulo Zenz |
Account Manager | Maike Hoff |
Strategist | Lena Altorfer |
Strategist | Oliver Handlos |
Photographer | Niklas Eschenmoser |
Direction | Niklas Eschenmoser |
Cinematography | Niklas Eschenmoser |
Production Company | Drastik |