| Title | Smile |
| Agency | Cayenne Communications |
| Campaign | Smile |
| Advertiser | Canon Inc. |
| Brand | Canon |
| Posted | November 2007 |
| Product | Digital Ixus |
| Business Sector | Cameras & Video Cameras |
| Tagline | Smile |
| Story | Shot from the point of view of a DIGITAL IXUS camera, our photographer is about to take a photograph of his girlfriend when he gets distracted by the other things going on around him and we then see him travel to a number of world locations, in search of the best shot. By the end of the ad we have come full circle and his slightly perturbed girlfriend finally delivers a winning smile. |
| Philosophy | To go beyond a simple product message and into the heart of what makes photography so much fun in the first place |
| Problem | To bring a new, personal take on dsc photography, other than the usual feature focused ad strategy. |
| Media Type | Television |
| Length | |
| Market | Netherlands |
| Production Company | Stink Films |
| Agency Producer | Pirke Bergsma |
| Copywriter | Edwin Latchford |
| Creative Director | David Moore |
| Art Director | Costanza Rossi |
| Account Executive | Juliane Waetjen |
| Account Director | Bela Ziemann |
| Post Production | Swiss International |
| Music | Tom van Beers |
| Music | Billinger & Marsman |
| Music | Jonathan Ware |
| Music | Sander van Maarschalkerweerd |
| Sound Production | Sizzer |
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