Title | Infinite |
Agency | Boy Meets Girl |
Campaign | Infinite |
Advertiser | DaimlerChrysler |
Brand | DaimlerChrysler |
Posted | September 2004 |
Business Sector | Automotive |
Tagline | Answers for questions to come |
Story | The ad shows a selection of DaimlerChrysler product brands forming the mathematical infinite symbol. The brands include Mercedes-Benz, Freightliner, Thomas Built Buses, Dodge, Chrysler, Jeep and smart. |
Philosophy | DaimlerChrysler has a vehicle to suit everybody's needs from small city coupes like the smart car to heavy-duty trucks such as Freightliner. Whatever your mobility requirements are, DaimlerChrysler has countless solutions for you; the infinity symbol represents the vast range of products offered by DaimlerChrysler. |
Problem | DaimlerChrysler wants to become the most respected automotive company in the world by highlighting, among other attributes, its vast product range of high-quality product brands. |
Media Type | Television |
Length | |
Market | United States, Asia Pacific, Europe |
Creative Director | Stefan Schmidt |
Creative Director | Kurt-Georg Dieckert |
Art Director | Elliot Harris |
Copywriter | Ben Carson |
Graphic Designer | Louise Long |
Account Director | Bela Ziemann |
Account Executive | Jennifer Lodge |
Photographer | FACesar |
Advertising Manager | Andreas Dahms |