| Story | SOLVING AN ATTENTION PROBLEM WITH A DATA BLIND SPOT This campaign for the Humanitarian Coalition began with a problem: How can we increase donations with a fresh message for Ukraine in a news cycle that’s always onto the next thing? We discovered that the thing the media can’t stop talking about has no knowledge of the thing we need them to focus on. WAIT, CHATGPT KNOWS NOTHING AFTER SEPTEMBER 2021? Instead of looking at what we know about the war, we looked at what the world’s most popular AI chatbot doesn’t know and used the newsworthy data bias to influence our idea. If the paradigm-shifting ChatGPT knows nothing about the past year, then it knows nothing about the war in Ukraine. HEY CHATGPT, LET’S TALK ABOUT UKRAINE We had a conversation with the AI chatbot to put our theory to the test. First, we established our premise, confirming with ChatGPT that it has no data about events after September 2021. Then, we created a video of a disguised ChatGPT being tested against carefully constructed prompts. TURNING A DATA BIAS INTO AN ANTHEM FOR UKRAINE We asked the artificial intelligence to tell us about the cities, infrastructure, and people of Ukraine. Instead of stories depicting the devastating effects war has had on the country, the responses we got were naively reminiscent of a Ukraine before the war began. USING BAD DATA FOR GOOD Armed with jarring contradictions between AI’s knowledge and reality, we put ChatGPT’s bad data to good work in a stirring anthem on the one-year anniversary of the war. It juxtaposed our prompts and its responses with images of Ukraine today, confronting viewers with the reality of how quickly things have changed – and making a sadly fading one-year-old news story, freshly relevant. |