Title | Children III |
Agency | Africa |
Campaign | What's Behind? |
Advertiser | CEPIA |
Brand | CEPIA Institutional |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Human Rights |
Tagline | Find out what's behind the clothes you buy. |
Story | In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. |
Media Type | Magazine |
Associate Creative Director | Bernardo Romero |
Copywriter | Juliana Uchoa |
Creative Director | HUMBERTO Fernandez |
Creative Director | Sergio Gordilho |
Creative Director | Rafael Pitanguy |
Associate Creative Director | Beto Rogoski |
Art Director | Joao Souza |
Illustration | Imagem Boreal |