| Title | You didn't know |
| Agency | LOUD |
| Campaign | You didn’t know, did you? |
| Advertiser | Animals Australia |
| Brand | Animals Australia |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Environmental & Animal Issues |
| Story | Intensive pig farming is a closed curtains business. What you are invited to see, are beautifully curated pictures that romanticise the process. We want to lift that curtain and educate the public, and invite them to consider the impact of their choices. |
| Philosophy | A young mother and her infant son as she shops for the families groceries. As she exits the meat section, her car filled with several pork products, she walks through doors into a factory farm, where she is confronted with the cruel conditions endured by mother pigs and their babies in such facilities. |
| Media Type | Television |
| Length | |
| Campaign Leader | Michelle Mavroyeni |
| Chief Executive Officer (CEO) | Lorraine Jokovic |
| Creative Director | Wellison D’Assuncao |
| Art Director | Donna Kalish |
| Copywriter | Benjamin Ryan |
| Account Manager | Tina Paul |
| Account Executive | Laura Mazzotta |
| Producer | Alan Robinson |
| Editor | Charles Ivory |
| Colourist | Yanni Kronenberg |
| Post Production | White Chocolate |
| Sound Design Company | Massive Music Sydney |
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