Title | Straw-Backflip |
Agency | Leo Burnett |
Campaign | Straw-Backflip |
Advertiser | Y-Plus Yoga Center |
Brand | Y-Plus Yoga Center |
Posted | March 2005 |
Business Sector | Fitness Devices, Gym & Exercising Machines |
Philosophy | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
Problem | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
Result | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
Media Type | Direct Marketing |
Market | China |
Creative Director | Eddie Booth |
Creative Director | Ruth Lee |
Creative Director | Kenny Choo |
Creative Director | Stephen Kong |
Art Director | Jane Yang |
Copywriter | Stephen Kong |
Copywriter | Kenny Choo |
Photographer | Alex Kaikeong |
Art Director | Kenny Choo |