Title | MINI ride |
Agency | Crispin Porter + Bogusky |
Campaign | Mini Cooper 2002 Launch Campaign - BMW |
Advertiser | BMW |
Brand | MINI Cooper |
Date of First Broadcast/Publication | 2002 / 1 |
Product | Mini Cooper |
Business Sector | Compact & Small Cars |
Tagline | Let's Motor. |
Story | MINI ride was placed in malls for people to experience the feeling of MINI. The price: $16,000. Quarters only please. |
Media Type | Outdoor/Out of Home |
Market | United States |
Art Director | Paul Stechschulte |
Copywriter | Ari Merkin |