Title | MINI on a SUV |
Agency | Crispin Porter + Bogusky |
Campaign | Mini Cooper 2002 Launch Campaign - BMW |
Advertiser | BMW |
Brand | MINI Cooper |
Date of First Broadcast/Publication | 2002 / 1 |
Business Sector | Compact & Small Cars |
Tagline | Let's Motor. |
Story | MINI on a SUV addressed the less-than-fun driving characteristics of SUVs. |
Media Type | Transportation & Vehicles |
Market | United States |
Creative Director | Alex Bogusky |
Associate Creative Director | Andrew Keller |
Art Director | Tony Calcao |
Art Director | Paul Stechschulte |
Copywriter | Ari Merkin |
Copywriter | Rob Strasberg |