Title | Somewhere out there |
Agency | M&C Saatchi Group |
Campaign | Somewhere out there |
Advertiser | Department for Work and Pensions |
Brand | DWP |
Date of First Broadcast/Publication | 2021 / 7 |
Business Sector | Government & Other Authorities |
Philosophy | As the labour market recovers from the impact of the Coronavirus pandemic in the UK, DWP has partnered with M&C Saatchi to develop a campaign helping jobseekers, those on furlough and ‘the worried working’ to see their strengths differently, and encourage them to discover support, training and advice on finding their next opportunity. Based on the insight that many jobseekers feel lost in the current labour market, but are keen to put their strengths to work, “Somewhere out there” encourages people to find what they are looking for from work rather than focusing solely on gaining employment. The line “We’ll help you find it” positions JobHelp as the tool that can help you find whatever “it” is for you – whether that’s support, training or a new role. The simple pleasures we gain from work, like a new mate or a payday treat, fulfil lots of emotional needs, so helping people find work is also helping them find self-esteem, comradery, financial security and pride. Searching JobHelp is an opportunity for discovery and reminds people they have options, including a job they never even knew existed. |
Media Type | Integrated Media/360 Activation |
Length | |
Sound Design Company | Wave Studios |
Production Company | Academy Films |
Director | Vince Squibb |
Account Manager | Christian Davis |
Account Manager | Tabby Powell-Tuck |
Account Manager | Siri Montague |
Executive Creative Director | Matt Lee |
Creative Team | Jon Fox |
Creative Team | Greg Milbourne |
Senior Film Producer | Gareth Williams |
Creative Producer | Ed Day |
Executive Producer | Simon Cooper |
Production Company Producer | Ash Lockmun |
Line Producer | Dave Birchall |
Production Coordinator | Callum Crozier |
Line Producer | Skye Goulding |
Casting | Claire Catterson |
Director of Photography (DOP) | Alex Melman |
Production Designer | Jane Carroll |
Costume Designer | Steven Spencer |
Editor | Paul Watts |
Edit House | The Quarry |
Edit Producer | Tor Adams |
Sound Designer | Parv Thind |
Sound Producer | Rebecca Boswell |
Post Production | Youngster |
Colorist | Seamus O’Kane |
Post Production | Ian Harland |
Hair & Make-Up Artist | Louise McCann |