Executive Creative Director
at
Publicis Groupe
Lausanne Area, Switzerland, Switzerland
| Title | Totem |
| Agency | Leo Burnett Amsterdam |
| Campaign | Totem |
| Advertiser | Altria |
| Brand | Marlboro |
| Posted | July 2000 |
| Product | Lights |
| Business Sector | Tobacco |
| Tagline | The Flavor of Marlboro in a Light Cigarette |
| Story | To communicate the core values of the Marlboro Brand: freedom, adventure, masculinity |
| Media Type | |
| Creative Director | Martijn van Sonsbeek |
| Art Director | Robert Van den Heuvel |
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