Smith Restaurant + Bar - "Smith Dinner Menu"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

6922

Title	Smith Dinner Menu
Brief	Smith is a restaurant that guarantees a new experience for regular customers as well as first-time visitors. It has an ever-changing menu and a collection of plates and cutlery from all over the world, so the odds of eating off the same plate twice are slim. This inspired a series of menus as eclectic as the tableware. The ever-changing newspaper menu has become a signature of the restaurant. For example, the brunch menu showcased raw items on the cover and delicious cooked dishes inside.
Agency	Leo Burnett Toronto
Campaign	Smith Restaurant + Bar
Advertiser	Smith Restaurant + Bar
Brand	Smith Restaurant + Bar
Posted	November 2016
Business Sector	Restaurants & Fast Food
Story	Smith is a restaurant that creates a unique experience for every new and returning visitor. They have an everchanging menu, and a collection of plates and cutlery gathered from all over the world. The odds of you eating off the same plate twice, are pretty slim. This inspired us to design a menu series that when combined became as eclectic as the plates you ate from.
Media Type	Case Study
Chief Creative Officer	Judy John
Group Creative Director	Ryan Crouchman
Art Director	Dejan Djuric
Art Director	Lisa Greenberg
Designer	Dejan Djuric