Title | Make the best of every ground |
Agency | Jung von Matt/Alster |
Campaign | SUV-Campaign |
Advertiser | Daimler AG |
Brand | Mercedes-Benz |
Date of First Broadcast/Publication | 2015 / 8 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Tagline | Make the best of every terrain |
Story | An epic adventure done in artistic brushstrokes, capturing five celebrity ambassadors as they pursue his or her own passions accompanied by their SUV to emphasize the campaign tagline: "At home in every terrain." At the wheel are familiar faces of sports, fashion and adventure: legendary surfer Garrett McNamara, Formula 1 World Champion Lewis Hamilton, show jumping champion Meredith Michaels-Beerbaum, top model Petra Němcová, and adventurer Mike Horn. Each ambassador is seen excelling at what they do – for example, Garrett McNamara is shown big wave surfing and Meredith Michaels-Beerbaum is captured riding wild horses through the forest. In each vignette, the SUV model plays the ideal counterpart to the lifestyle and environment around them. |
Media Type | |
Length | |
Actor / Celebrity | Garrett McNamara |
Actor / Celebrity | Lewis Hamilton |
Actor / Celebrity | Meredith Michaels-Beerbaum |
Actor / Celebrity | Petra Němcová |
Actor / Celebrity | Mike Horn |
Executive Creative Director | Thim Wagner |
Creative Director | Jonas Keller |
Art Director | Jonas Keller |
Creative Director | David Leinweber |
Copywriter | David Leinweber |
Account Manager | Michael Gegner |
Agency Producer | Christoph Köhler |
Production Company | Markenfilm GmbH & Co. KG |
Director | William Armstrong |
Director of Photography (DOP) | Ekkehart Pollack |
Director of Photography (DOP) | Jann Döppert |
Executive Producer | Cornelius Rönz |
Line Producer | Christopher Manz |
Production Assistant | Lilli Seide |
Post Production | INFECTED Postproduction GmbH |
Production Company Producer | SVEN BENSEMANN |
Production Company Producer | Wiebke Warndorf |
Editor | Sören Görth |
Sound | INFECTED Postproduction GmbH |
Sound Engineer | Mikis Meyer |
Colorist | Christian Lessner |
VFX Artist | Allegra David |
VFX Artist | Tjurn Timm |
VFX Artist | Markus Gratl |
VFX Artist | Simone de Salvatore |
3D Graphics | Ken Ismono |
3D Graphics | Reinhard Preissner |
Motion Graphics | Sebastian Spitze |
Motion Graphics | Apparat Hamburg |