Humanitarian Coalitoin - "A Prompt for Ukraine"

Performance Art

Performance Art Toronto, Canada

Awards

707

This ad is part of the ACT Responsible Collection

Brand: Humanitarian Coalitoin
Country: Canada

Advertiser: Humanitarian Coalition

Title	A Prompt for Ukraine
Agency	Performance Art
Campaign	A Prompt for Ukraine
Advertiser	Humanitarian Coalition
Brand	Humanitarian Coalitoin
Date of First Broadcast/Publication	2023 / 2
Product	Humanitarian Coalition
Business Sector	Charities, Foundations, Volunteers
Story	With two-year-old training data, the world’s most popular AI chatbot knows nothing about the one-year-old war. Working with our clients at the Humanitarian Coalition, we prompted it to remind us all why Ukraine still needs our help. The video depicts a conversation with a ChatGPT-like AI, in which a series of prompts ask the chatbot to describe various details about Ukraine’s cities, architecture, and people. Juxtaposed with photos of today’s reality, the jarring responses describe some of the country’s most wartorn locations—like the Irpin Bridge and the city of Mariupol—in a way that makes it clear the AI has no idea what happened over the past year.
Media Type	Web Film
Length	70 seconds
Chief Creative Officer	Ian Mackenzie
Creative Director	Jess Willis
Creative Director	Benjamin Playford
Copywriter	Jackson Kemp
Editor	Fiona Alvarez
Client	Humanitarian Coalition
Executive Director	Richard Morgan
Manager, Communications & Marketing	Marg Buchanan
Agency	Performance Art
Chief Creative Officer	Ian Mackenzie
Group Creative Director	Jess Willis
Creative Director	Benjamin Playford
Senior Copywriter	Jackson Kemp
Senior Designer	Dewen Yang
SVP, Growth	Diane Ridgway-Cross
Post-Production	School Editing
Editor	Fi Alvarez
Assistant Editor	David Ngandu
Producer	Steve Villeseche