Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, Singapore
TitleParking
Agency
Campaign Parking
Advertiser EUT Fashion
Brand Wonderbra
PostedNovember 2005
Product Bra
Business Sector Clothing
Tagline Wonderbra
Story A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
Philosophy Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
Problem Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
Result Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.
Media Type Television
Length
Market Malaysia
Sound Design Company
Production Company Producer
Art Director
Director
Copywriter
Agency Producer
Executive Creative Director
Creative Director
Account Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started