Antonio Lopez
Executive Strategist at Y&R New York
Zurich, Switzerland
TitleFamily Package
Agency
Campaign Family Package
Advertiser DaimlerChrysler
Brand Chrysler
PostedMarch 2001
Product Voyager
Business Sector Station Wagons & Monospace
Story The change of colour of the pregnancy test as an infallible sign, that there will soon be a family. After the family planning the future parents should start thinking car planning. The Chrysler Voyager "Family Package" is the corresponding offer.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Production Company
Agency Producer

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