Title | Customers |
Agency | Rodgers Townsend |
Campaign | Dots - SBC |
Advertiser | SBC Communications |
Brand | SBC |
Posted | June 2004 |
Business Sector | Telecommunications Services |
Philosophy | To dispel perceptions of SBC as a regional provider and introduce the company's capabilities as a national voice and data integrator. |
Problem | Despite its nationwide network integration capabilities, previous perceptions of SBC have been that it is a regional provider. However, because IT Directors and departments in larger companies are seeking providers that can manage their needs on a national basis, it was important to convey SBC's abilities to do so. |
Media Type | Television |
Length | |
Market | United States |
Art Director | Tom Hudder |
Copywriter | Tom Townsend |
Producer | John Seaton |
Broadcast Manager | Kathy Goebel |
Director | Jeffrey Plansker |
Production Company | Supply & Demand |
Editing Company | Spine |
Post Production | Zoic Studios |