| Title | Team Pride |
| Brief | PFLAG provides peer support, education and advocacy for those of all sexualities and gender expressions. In response to the NHL ban, PFLAG created the ‘Team Pride’ jersey in the colours of the Progress Flag. Stitched from uniforms across the league, it serves as a symbol of inclusivity and allyship.To spearhead the campaign, the “Team Pride” jersey was displayed at the entrance of the world’s most visited sports venue of its kind – the Hockey Hall of Fame. This campaign also earned media support from Sportsnet, one of Canada’s largest sports networks, who rallied behind our initiative on their popular hockey podcast “Going Deep”. |
| Agency |
Zulu Alpha Kilo
|
| Campaign |
Team Pride
|
| Advertiser |
PFLAG Canada
|
| Brand |
PFLAG Canada
|
| Date of First Broadcast/Publication |
2023 / 7
|
| Business Sector | Charities, Foundations, Volunteers
|
| Story | In June, during the height of Pride Month, the National Hockey League (NHL) banned all cause-related jerseys after multiple players refused to wear pride-themed jerseys. |
| Media Type |
Case Study
|
| Creative Chairman |
Zak Mroueh
|
| Chief Creative Officer |
Brian Murray
|
| Group Creative Director |
Jonathan Smith
|
| Copywriter |
Jonathan Smith
|
| Associate Creative Director |
Marco Buchar
|
| Copywriter |
Marco Buchar
|
| Associate Creative Director |
Michael Romaniuk
|
| Art Director |
Michael Romaniuk
|
| Associate Creative Director |
Ivan Mallqui
|
| Art Director |
Ivan Mallqui
|
| Art Director |
Tanios Nims
|
| Account Manager |
Robyn Morrissey
|
| Account Manager |
Hayley Blackmore
|
| Advertising Manager |
PFLAG Canada
|
| Producer |
Tim Lynch
|
| Production Company |
Zulubot
|
| Editor |
Brian Noon
|
| Photographer |
Tanios Nims
|
| Strategy Director |
Meredith Ferguson
|
| Producer |
Colleen Allan
|