| Title | Again |
| Agency | McCann Worldgroup |
| Campaign | Again |
| Advertiser | General Mills |
| Brand | Big G Cereals |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Food |
| Tagline | Love Cereal Again |
| Story | Anyone who has ever played ‘peek-a-boo’ or ‘airplane’ with a child knows that when kids love something, they want to experience it again over and over...and over. ‘Again’, a new campaign for General Mills - timed to an announcement that as of today 75 percent of their cereals no longer include artificial flavors and colors from artificial sources - taps into this universally shared observation and encourages not just liking but loving General Mills cereals – again. The work spans Broadcast, Digital, (including Facebook, Twitter, Instagram, General Mills Cereal Page), Social, PR, Search and Events. |
| Media Type | Television |
| Length | |
| More Information | : http://www.blog.generalmills.com/2016/01/cereal-team-celebrates-milestone/ |
| North Ameria Chief Creative Officer | Eric Silver |
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