Title | Stars |
Agency | Saatchi & Saatchi |
Campaign | Black - Head & Shoulders |
Advertiser | Procter & Gamble |
Brand | Head & Shoulders |
Date of First Broadcast/Publication | 1999 / 12 |
Product | Shampoo |
Business Sector | Shampoos & Conditioners |
Tagline | Houston we have a problem |
Story | It initially looks like a black night sky with lots of bright stars. However, it becomes apparent that it is the back of a black jacket of a person who suffers from dandruff. The tagline 'Houston we have a problem' is written across the shoulder blade. |
Media Type | Magazine |
Market | United Kingdom |
Creative Director | David Droga |
Copywriter | Mike Sutherland |
Art Director | Anthony Nelson |