Director of Communications and Media Planning
at
IPNY, Inc. (copy)
San Francisco, United States
| Title | Abarth Scorpion Skin |
| Brief | In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event. |
| Agency | Publicis Amsterdam |
| Campaign | Abarth Scorpion Skin |
| Advertiser | FCA |
| Brand | Abarth Scorpion Skin Edition |
| Posted | January 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Abarth vehicles were renowned for being high-performing and powerful, but first and foremost small and agile just like the Scorpion. The scorpion is in the core of the brand. |
| Media Type | Case Study |
| Creative Director | Mischa Schreuder |
| Creative Director | Ramon Stalenhoef |
| Copywriter | Daniel Ashkol |
| Art Director | Jonathan van Loon |
| Graphic Designer | Dave Fransen |
| Photographer | Dave Fransen |
| Contemporary Artist | Pablo Lücker |
| Agency Producer | Joost Steinhoff |
| Production Company | NewBreed Amsterdam |
| Sound | NewBreed Amsterdam |
| Post Production | Tim Smith |
| Post Production | Lamine Ndiaye |
| Director of Photography (DOP) | Jonathan Wayland |
| Film Director | Bart Breugem |
| Film Director | Bart Breugem |
| Account Director | Gert-Jan Timmer |
| Account Director | Alice Brevoord |
| Account Director | Vanessa Snoeij |
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