Title | Why did you learn to drive? |
Agency | Publicis Buenos Aires |
Campaign | Why did you learn to drive? |
Advertiser | Renault |
Brand | Renault Fluence GT2 |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Cars |
Tagline | Get back to driving |
Philosophy | The TV spot highlights the emotional aspects of driving instead of the functional aspects. |
Problem | "In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. |
Media Type | Television |
Length | |
Production Company | Landia |
Executive Creative Director | Fabio Mazia |
Art Director | Sebastian BERETTA |
Creative Team | Sebastián Visco |
Creative Team | Ezequiel Orlandi |
Creative Team | Juan Goldztein |
Executive Agency Producer | Patricia Abelenda |
Production Company Producer | Ludmila Herms |
Executive Producer | Adrian D'Amario |
Line Producer | Diego Dutil |
Director of Photography (DOP) | Marcos Hastrup |
Post Production | Julian Lopez Coppola |
Music | Pendex Music |
Advertising Manager | Juan Mackintosh |
Advertising Manager | Luis Muller |
Director | JULI FERNANDEZ |