Title | Be Cool Be Nice |
Agency | MPC LDN |
Campaign | Be Cool Be Nice |
Advertiser | Be Cool Be Nice |
Brand | Be Cool Be Nice |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Disease Awareness, Support Groups & Associations |
Philosophy | The official Be Cool Be Nice animated film made by MPC features a cast of characters with designs from fashion all-stars Christopher Bailey, Pat McGrath, Chaos Fashion, Henry Holland and more. Sunshine and MPC have collaborated with the anti-bullying movement Be Cool Be Nice to produce the animated music video featuring characters created with design direction from a cast of fashion all-stars. The international Be Cool Be Nice movement is aimed at helping to combat cyber-bullying by encouraging people to communicate and use social media in a positive and proactive way. The Be Cool Be Nice movement launched last year with help from Kendall Jenner and Willow Smith on the covers of Garage magazine (Fall/Winter2016) and an unprecedented Snapchat x Be Cool Be Nice collaboration. The movement has also seen a Times Square takeover with animation by Sunshine and a window installation at The Conran Shop. The film will be distributed on Viacom’s network as interstitials on MTV and Nickelodeon. |
Media Type | Television & Cinema |
Length | |
VFX | MPC LDN |
Production Company | MPC LDN |
Head of Brand Communications | Bethany Reilly |
Lead Lighting | Raju Ganesh S. |
Lead Animation | Ankan Sanyal |
Producer | Daniel Finn |
Head of Art | Simon Holmes |
Executive Producer | Lesley Williams |
Creative Chairman | Alan MacCuish |
Art Director | Alex Bones |
Creative Agency | Sunshine |
VFX Supervisor | Anthony Bloor (3D) |
VFX Supervisor | Alex Snookes |
VFX Producer | Russell Forde |
Production Coordinator | Sanchit Soi |
Post Production House | Rupert Cresswell |
Motion Graphics | Murray Hussain |
Executive Producer | Julie Evans |
Director | Rupert Cresswell |
Compositor | Ginesh Gandhi |
Director | Rupert Cresswell |