Contact Information
8 Poland StreetLondon W1F 8PX
United Kingdom
Phone:
+44 (0) 20 7851 6700
Email:
Website:
www.absolutepost.co.uk
Social:
CHARLOTTE FLAVAHAN
MARKETING & PR
Chloe Smith
MARKETING & PR
Basic Info
Awards: 200
Creative Work: 157
Absolute Post
8 Poland StreetLondon W1F 8PX
United Kingdom
Phone:
+44 (0) 20 7851 6700
Email:
Website:
www.absolutepost.co.uk
CHARLOTTE FLAVAHAN
MARKETING & PR
Chloe Smith
MARKETING & PR
Interactive Digital Billboard
The Microloan Foundation is a charity providing small business loans to women in sub-Saharan Africa which has created, with its agency DLKW Lowe an innovative live donation digital billboard campaign at Westfield London. The campaign asked the public to donate via SMS and receive a customized on-screen thank you message. The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete. Donors can then share their contribution with friends via Twitter, Facebook or email.
| Title | Pennies for Life |
| Agency | MullenLowe UK |
| Campaign | Pennies for Life |
| Advertiser | The Microloan Foundation |
| Brand | The MicroLoan Foundation |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital Billboard/Poster |
| Post Production | Absolute Post |
| Production Company | Rogue Films |
| Creative Team | R....rd . W...en Subscribers Only |
| Creative Team | P..l H....ck Subscribers Only |
| Project Manager | G...n .. C...n Subscribers Only |
| Editor | ..m Car......eno Subscribers Only |
| Director | ..e t...y br....rs Subscribers Only |