| Title | Trap Door |
| Agency | BEING |
| Campaign | Must Have Wheat Thins |
| Advertiser | Kraft Foods, Inc. |
| Brand | Wheat Thins |
| Posted | August 2014 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Tagline | Must! Have! Wheat Thins! |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Smith and Jones Films |
| Editing Company | MacKenzie Cutler |
| Special Effects / VFX | MPC LA |
| Chief Creative Officer | Mark Figliulo |
| Creative Director | Lisa Topol |
| Creative Director | Samira Ansari |
| Executive Agency Producer | David Fisher |
| Group Account Director | Brett Edgar |
| Account Director | Kim Tice |
| Account Executive | Hunter Serenbetz |
| Director | Ulf Johansson |
| Art Director | Mitchell Ratchik |
| Copywriter | William Burks Spencer |
| Sound Design Company | Heard City |