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| Title | Baby |
| Agency | Y&R New York |
| Campaign | Baby |
| Advertiser | Sony Corporation of America |
| Brand | Sony |
| Posted | August 2000 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Television |
| Production Company | Epoch Films |
| Executive Creative Director | Ross Sutherland |
| Creative Director | Randy VanKleeck |
| Creative Director | Nelson Martinez |
| Copywriter | Matt Aselton |
| Copywriter | Darren Wright |
| Copywriter | Lisa Miller |
| Art Director | David Skinner |
| Art Director | Hunter Williams |
| Agency Producer | Roseanne Horn |
| Director | Jeff Preiss |