Title | Pep Talk - Peyton Manning Website |
Agency | MRM NY |
Campaign | Peyton PepTalks - MasterCard |
Advertiser | Mastercard International |
Brand | MasterCard |
Posted | September 2008 |
Business Sector | Credit Cards |
Story | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
Media Type | Case Study |
Length | |
Market | United States |
More Information | www.priceless.com |
Production Company | Epoch Films |
Sound Production | Sound Lounge |
Editing Company | MacKenzie Cutler |
Group Creative Director | Matt O'Rourke |
Art Director | Mat Bisher |
Copywriter | Jason Schmall |
Executive Agency Producer | Julie Andariese |
Director | Stacy Wall |
Chief Creative Officer | Joyce Thomas |
Actor / Celebrity | Peyton Manning |