Verizon has taken the latest step in its agency consolidation plan by assigning creative duties for its wireless line to McCann New York. AdAge’s source says there was no review. This is not a complete surprise as McCann has been handling the FiOS account for some time and survived at 2010 review (its most recent ads from the summer starred Rashida Jones). For more details visit AgencySpy.
Verizon Assigns Creative Duties to McCann New York
TOPIC:
ADVERTISING,
VERIZON,
MCCANN,
ADFORUM
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