The ANDY Effect

The International ANDYs awards, one of the most sought-after awards for creative excellence in advertising, is back for their 60th anniversary and debuting the latest spots from their annual campaign, “Win Early, It Pays Off”

 

 

ANDY Awards
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New York, United States
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The International ANDYs Awards, one of the most sought-after awards for creative excellence in advertising, is back for their 60th anniversary and debuting the latest spots from their annual campaign, “Win Early, It Pays Off”. This year, focusing on The ANDY effect.

Going into its 60th year of commitment to the industry, the high-achieving, notable award show is the first of the industry, every year – and is known for being the predictor of winners to come, with about 90% of ANDY winners going on to win additional metals during following acclaimed annual award shows through the year.

 

 

In addition to the award’s tagline “Win Early, it Pays Off” centered around recognition at the forefront of all awards early on, this year The ANDYs with partner R/GA, highlight how winning an ANDY early in your career can impact your trajectory, impacts, and create endless possibilities; The ANDY effect of winning early.

The current campaign spots features global creative leaders that have made their way successfully through the advertising industry, including:

Susan Credle, Global Chief Creative Officer (FCB Global) - recently appointed first ever IPG Creative Consultant
Anselmo Ramos, Founder & Creative Chairman (GUT)
Rodrigo D Batista, Global Creative (A vet of Grey, LOLA MullenLowe, Ogilvy) Elenita Hernández, Global Creative (A vet of Grey, LOLA MullenLowe) - ANDY Student winners in 2016.

 

R/GA Credits:

Creative
Ari Halper, Global Head of Creative Excellence
Melissa Tito, Art Director
Nathalie Tigua, Copywriter
Luiz Miller, Designer
Joseph DeBlasio, Art Director
Ren Holm, Copywriter
Juliana Patera, Associate Creative Director
Sajad Mojaddedi, Intern, Copy
Lawren Elderkin, Intern, Art Direction
Jamie Payne, Intern, Art Direction

Studio Arts
Adrian Brunetti, Sr Content Producer
Antonio Souza, Motion Design Director
Justin Sirozzoti, Associate Creative Director
Felipe Mahalem, Associate Creative Director
Franciso Beraldo, Senior Animator
Flavio Montiel, Creative Director
Gabriela Canale, Executive Post Production lead
Joaquin Sohn, Senior Video Editor
Tatiana Pinheiro, Content Production Manager

Creative Operations
Dayna Vecsi, Global Director
Joyce Vasquez, Creative Operations Manager

Business Affairs
Lynda Blaney-Smith, Executive Director
Katie Baxter, Senior Counsel
Daniella Cunningham, Senior Manager 

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