Singaporean consumer tech company PRISM+ has collaborated with creative agency MullenLowe Singapore to bring audiences a collection of bizarre, humorous and entertaining films in its first brand campaign. This comes as PRISM+ aims to solidify its position as the top full-suite smart home brand in Singapore.
The films follow a typical TV viewer finding themselves lost in a world they have until now only been able to witness as a viewer. Whether it’s the intensity of a rock concert, the tension of a classic interrogation scene or the intimacy of homely cooking shows – yes, intimacy – each scenario creatively expresses just how PRISM+’s QLED TV and sound systems offer an unparalleled and immersive entertainment experience. This creative vision was brought to life by Thailand’s award-winning master of surrealist comedy, Wuthisak "Un" Anarnkaporn from FACTORY01, supported by post-production outfit THEQUIETLAB Singapore and Bangkok.
"Cooking" MullenLowe Singapore | PRISM+
“As a fast-growing company, we are constantly seeking ways to connect with our audience. The films represent our creative ambitions and are a significant milestone in our efforts to build a brand identity that resonates with our fans. We are excited to be able to present the brilliant work by MullenLowe and Director Khun ‘Un’, who brought to life our messaging in the impactful and light-hearted manner that we envisioned,” says Jonathan Tan, Managing Director of PRISM+.
“Director Khun ‘Un’ is Thailand’s most sought-after creative, and after the pandemic-wrought interruptions we’re relieved to be able to finally work with him to bring much needed freshness into Singapore’s advertising scene, especially in support of one of Singapore’s fastest growing local brands. Humour is a delicate matter, and too often fumbled in the wrong hands. We are especially grateful to PRISM+ for taking a chance on expanding their marketing repertoire beyond its influencer-driven efforts – it speaks of a boldly optimistic and growing brand,” says Daniel Kee, Executive Creative Director of MullenLowe Singapore.
Running in cinemas, on digital platforms and in-store, this campaign marks the beginning of more to come from the brand, with PRISM+ cementing its lead in the TV and monitor space as it gears up to expand into other product segments to bring smart living to Singaporean homes.
Watch the films here.
