It’s that time of the year again. As heat waves crash Europe, people are doing
whatever it takes to cool down. From ice bag pillows to refrigerated workstations
– anything goes. Finnish energy company Fortum, a forerunner in district heating
and cooling services, is letting people know there’s an easier and more
permanent fix to their troubles.
In their summer campaign coined “cool idea” people are shown demonstrating
their elaborate DIY cooling hacks. The creative agency behind the campaign is
TBWA\Helsinki.
“Summers as hot as these are a new phenomenon in the Nordics, and people
will do pretty much whatever it takes to escape the heat. Luckily, we can provide
them with ecological, efficient, and affordable district cooling that will make the
summers to come even more chill”, explains Mia Tervo, marketing manager at
Fortum Heating & Cooling.
The benefit of district cooling, and heating for that matter, is that it can efficiently
use waste heat sources such as the excess heat from data centers and sewage
water plants to provide clean cooling and heating in the area.
