Cannes Day4 and our last broadcast from the famed Debussy Hall in the Palais!
We open today's discussion with AMV BBDO Creative Partner and Mobile category juror, Polina Zabrodskaya, on how mainstream agencies still bring edgy, headline-making advertising. You can view Sheba's campaign about cat owners who are allergic to cats here.
BETC Global Head of TV Production and Cannes Film Craft Lion juror, Karim Naceur, talks about diversity and equal opportunity in the industry. Steve Denekas, DEPT and Basic/DEPT CCO, distinguishes the service capability of both DEPT divisions in technology, creativity and design, and the impact of younger generations on advertising.
Havas Paris Vice President Séverine Autret talks about an impactful and global headline-making activation that centered around rebranding Paris' international Charles de Gaulle airport, to raise awareness for the Fondation Anne de Gaulle.
Mark Tungate endcaps our daily chat show asking today's panelists what has inspired them at this year's festival.
And that's a wrap from AdForum Live in Cannes for another year. With many thanks to our partner, IAA and Pascal Cübb, who has made our broadcasts possible!