| Title | DB Cargo x Rock am Ring |
| Advertiser | N/A |
| Brand | DB Cargo |
| Date of First Broadcast/Publication | 2022 / 1 |
| Story | What the hell is rail freight doing at a rock festival? What DB Cargo does everywhere: deliver goods in a climate-friendly way. We have delivered the right campaign for this. Because both have an important connection: heavy metal. A death metal band growled a completely incomprehensible message in a music video-like spot. To make it unmistakably clear, we subtitled the whole thing. Interesting finding: the aggressive screaming has a very friendly and comprehensible content. After all, freight traffic is good for the environment and therefore also good for the festival |
| Media Type | Events |
| Copy and Social Strategy | Lucas Machwitz |