TitleDB Cargo Casefilm
Advertiser N/A
Brand DB Cargo
Date of First Broadcast/Publication 2021 / 1
Story Rail freight transport is as boring as it sounds. Unless we manage to show the real strengths, like climate neutrality, responsibility and efficiency. The whole thing told self-deprecatingly in an image campaign and boom, rail freight transport is the hot shit.
Awarded with ADC Bronze, Max Award Silver, German Digital Award Silver and the Golden Blogger.
Concept & Copy