Title | DB Cargo Casefilm |
Advertiser | N/A |
Brand | DB Cargo |
Date of First Broadcast/Publication | 2021 / 1 |
Story | Rail freight transport is as boring as it sounds. Unless we manage to show the real strengths, like climate neutrality, responsibility and efficiency. The whole thing told self-deprecatingly in an image campaign and boom, rail freight transport is the hot shit. Awarded with ADC Bronze, Max Award Silver, German Digital Award Silver and the Golden Blogger. |
Concept & Copy | Lucas Machwitz |