| Title | See My Pain |
| Brief | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| Agency | McCann London |
| Campaign | See my pain |
| Advertiser | Reckitt |
| Brand | Nurofen |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Global Executive Creative Director | J..n M....ll Subscribers Only |
| Chief Creative Officer | ..b D...al Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Creative Director | R..h B....er Subscribers Only |
| Creative Director | W....am C...am Subscribers Only |
| Creative Director | J...s C...by Subscribers Only |
| Planning Director | R....ca P...st Subscribers Only |
| Global Brand Lead | K...e E....ds Subscribers Only |
| Business Director | G....ie R....er Subscribers Only |
| Business Director | M...an La....ty Subscribers Only |
| Project Director | F...a Th....on Subscribers Only |
| Head of Design | L..a C....na Subscribers Only |
| Design Director | J...n S...h Subscribers Only |
| Producer | B..e K...in Subscribers Only |
| Global Chief Creative Officer | G...ge B...nt Subscribers Only |
| EVP | Re.....ion Subscribers Only |
| Director | Re.....ion Subscribers Only |
| Director | ..I H...th Subscribers Only |
| Senior Manager | ..I H...th Subscribers Only |
| Senior Manager | A..x M...in Subscribers Only |
| Manager | ..I H...th Subscribers Only |
| Executive Creative Director | ..y S...er Subscribers Only |
| Managing Director | A..x F..w Subscribers Only |
| Creative Director | E....do Bo....ni Subscribers Only |
| Planning Director | ..e Men........rson Subscribers Only |
| Planning Director | K...e P....on Subscribers Only |
| Senior Creative | G...n T...ey Subscribers Only |
| Senior Creative | L...s G....ti Subscribers Only |
| Design Director | A....ny B....on Subscribers Only |
| Strategist | H...n M...s Subscribers Only |
| Account Manager | Ch.....te Fo.....er Subscribers Only |
| Director | S..i B....rd Subscribers Only |
| Producer | M....ew B...n Subscribers Only |
| Production Manager | ..t I...ng Subscribers Only |
| Director of Photography (DOP) | ..m J....fe Subscribers Only |
| Post Production | Fr.....ore L...on Subscribers Only |
| Colorist | Ma....eu T....et Subscribers Only |
| Flame Artist | D...an Ni.....on Subscribers Only |
| Flame Artist | P..l O....en Subscribers Only |
| Producer | S...ma L...s Subscribers Only |
| Music Company / Composer | M....ne S...d Subscribers Only |
Related Ads
Other Ads From This Campaign
Latest Ads
