Title | Fixed-Rate Pizza |
Brief | Inflation keeps rising, mortgage rates keep rising, and gas prices are off the charts. But nobody should be priced out of pizza. Three days after the Bank of Canada’s highest interest rate hike in over 40 years, Pizza Pizza introduced Fixed-Rate Pizza. Playing off the language of a “Fixed-Rate Mortgage”, the campaign allowed pizza lovers to “lock in” any XL 4-topping pizza for a fixed rate of $16.99 – and prices are guaranteed not to rise for a year. That means no matter how bad inflation gets, your pizza price stays the same. |
Agency |
Zulu Alpha Kilo
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Campaign |
Fixed-Rate Pizza
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Advertiser |
Pizza Pizza
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Brand |
Pizza Pizza
|
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Posted | November 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type |
Case Study
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