| Title | OnTheInside |
| Brief | We launched the first-ever anti-gender bias apparel line #ontheinside. Because it's not always easy to speak out — we printed statements of silent protest on the inside of T-shirts. We kicked off the project with local influencers in Moscow and it spread around the country. #OnTheInside then became a social media campaign where women turned T-shirts inside out to share their personal stories of overcoming gender prejudice.To support mental health amongst women, Levis collaborated with the therapy service Yasno to provide free therapy sessions with councillors. Levis x Yasno supports every woman in need, fighting against gender-based oppression. |
| Agency |
Friends Agency
|
| Campaign |
OnTheInside
|
| Advertiser |
Levi Strauss & Co.
|
| Brand |
Levi’s
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Friends Moscow |
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