TitleFantola - Soft Drink for Generation Z
BriefYoung people strive for new experiences and experiments, love to try unusual flavor combinations and prefer bright products that look Instagramable.They talk in memes, appreciate bold humor and good jokes on the topic of the day. They live in the world of AI, AR, virtual influencers and neural networks.We have created a revolutionary design that helps them, on the one hand, to emphasize their individuality, and on the other hand, to be in trend. Each taste has a character, which is depicted on the packaging and can play the role of a blogger or an actor in communications.
Agency
Campaign Fantola - soft drink for generation Z
Advertiser Aqualife
Brand Fantola

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Branding agency S..e M...ie Subscribers Only
Creative Director A...ey Ku......ikh Subscribers Only
Client Service Director O..a Gn....ko Subscribers Only
Art Director Ya....av Zhe......kov Subscribers Only
Project Manager A...a Sar.......ova Subscribers Only

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