French shoppers who travel regularly are often surprised to note that supermarket prices for the same products can vary from region to region. But not at Aldi, which has made a pledge to its customers: wherever you are, its prices remain the same. The chain - and its agency Ogilvy Paris - demonstrated this over the summer by placing information about prices at “local” stores in entirely the wrong locations. So shoppers in the suburbs of Paris were told about the prices of goods in Nice. While vacationers on the Riviera were targeted with ads referring to Normandy. All this stirred social chatter until the solution was revealed: Aldi’s prices are the same across all of its 866 stores. Folk in Paris may well have been tempted to head to Nice in order to check |
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Title | Same Price Everywhere (Case Film) |
Title (original language) | Même Prix Partout (Cas sous-titré anglais) |
Agency | Ogilvy Paris |
Campaign | The Place of the new consumer |
Advertiser | Aldi |
Brand | Aldi |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story (original language) | Subscribers Only |
Philosophy (original language) | Subscribers Only |
Media Type | Outdoor/Out of Home |
Length | |
President | Ma....eu E...IM Subscribers Only |
President | Em....el F...y Subscribers Only |
Chief Creative Officer | Ma....eu E...IM Subscribers Only |
Creative Director | J...en Br.....iot Subscribers Only |
Creative Director | Al.....ra O..E Subscribers Only |
Account Management Team | T...as C....et Subscribers Only |
Account Management Team | A...e d�.....lejan Subscribers Only |
Account Management Team | A..a S...e Subscribers Only |
Strategic Planner | F...y Cam.......nier Subscribers Only |
Strategic Planner | M...in D...ix Subscribers Only |
Print Producer | Va....rie Sa....er Subscribers Only |
Print Producer | Fl....ce Lo.....rn Subscribers Only |
Agency TV Producer | J...en S...on Subscribers Only |
Agency TV Producer | Bar......émy .e Ch.....vin Subscribers Only |
Agency TV Producer | L....le .e Cha.......eau Subscribers Only |
Sound Producer | J....ne Ke....he Subscribers Only |
Sound Producer | C....ine B...rd Subscribers Only |
Sound Producer | Jea......ues H...rt Subscribers Only |
Sound Producer | Ma.....ie Gu....rd Subscribers Only |
Media Agency | ..o Subscribers Only |
President | Jea.......ppe C....et Subscribers Only |
Lead Business Partner | E...ie Co....au Subscribers Only |
Media Account Executive | S�.....ien R...el Subscribers Only |