Gazeta.pl, BNP Paribas, Mastercard - "The Last Ever Issue" by PHNX Awards 2020

Filter results by

TitleThe Last Ever Issue
Agency
Advertiser Gazeta.pl, BNP Paribas, Mastercard
Brand Gazeta.pl, BNP Paribas, Mastercard
Date of First Broadcast/Publication 2019 / 3
Product Gazeta.pl
Story We purchased Poland's longest-running and most-read adult magazine and turned the page by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights, sexism, and more. We published it on International Women’s Day. We kept the regular sections and columns but reimagined the content around sexual education, gender portrayal, equal rights, sexism, and more. It was the symbolic end of an era and a spectacular beginning for a much-needed national conversation.
Senior Strategy Planner Gocha Adamczyk
Account Director Anna Kwiatkowska
Account Manager Urszula Mazur
Associate Creative Director Maciek Kozina
Associate Creative Director Adam Smereczyński
Executive Creative Director Dawid Szczepaniak
Influencer Lead Rafał Nalewajski
Designer Tomek Szkodziński
Art Director Paweł Szczygieł
UX Designer Wiktoria Bełz
Art Director Ewelina Wojtyczka
PR Director Łukasz Majewski
DTP Manager Rafał Cieciura
Art Director Aleksander Kropidłowski
Project Manager Łukasz Siewiorek
Chief Strategy Officer Paweł Loedl
President Michał Wolniak
Board Joanna Adamkiewicz-Wolniak