In the ultra-competitive world of fast food, Burger King in Brazil found an ideal way of attacking its rivals: by asking customers to set fire to their ads. Fortunately, the arson attacks did not take place in the real world. Thanks to the agency David, augmented reality and the Burger King app, customers could “burn” outdoor ads from rival brands. When the smoke cleared, it revealed a free Whopper that they could claim at their nearest restaurant. It was the hottest thing on social media since Tinder – no matches required. |
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| Title | Burn That Ad |
| Agency | David The Agency |
| Campaign | Burn That Ad |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Copywriter | L..a Tr.....ato Subscribers Only |
| Art Director | M...us ..u Subscribers Only |
| Account Planner | D....la Bo.....to Subscribers Only |
| Account Planner | Ca....na S...a Subscribers Only |
| Account Planner | B...o G....ro Subscribers Only |
| Production Company Producer | F....no B....do Subscribers Only |
| Production Company Producer | Fe....da P....to Subscribers Only |
| Production Company Producer | S...ia N..i Subscribers Only |
| Production Company Producer | B...no C...a Subscribers Only |
| Production Company Producer | G....vo V...a Subscribers Only |
| Creative Director | E...rd G....si Subscribers Only |
| Advertising Manager | Fe....do M....do Subscribers Only |
| Advertising Manager | M....lo P...oa Subscribers Only |
| Advertising Manager | A...l Gr.....ut Subscribers Only |
| Advertising Manager | T...s N....au Subscribers Only |
| Advertising Manager | B...a Y....da Subscribers Only |
| Advertising Manager | M....na S...os Subscribers Only |
| Advertising Manager | St.....ie P...in Subscribers Only |
| Account Manager | Ca....na V...ra Subscribers Only |
| Account Manager | R...el Gi....no Subscribers Only |
| Account Manager | R....ta Ma.....�es Subscribers Only |
| Account Manager | M....na A...i Subscribers Only |
| Executive Creative Director | R...el D...to Subscribers Only |
| Media Director | M...ia Me....ça Subscribers Only |
| Media Director | M...us Ma.....ra Subscribers Only |
| Media Director | F...pe B...a Subscribers Only |
| Media Director | R...ta Ol....ra Subscribers Only |
| Media Director | S...ia S....ai Subscribers Only |
| Media Director | L...a P...il Subscribers Only |
| Social Media Expert | L...s Pa....cio Subscribers Only |
| Managing Director | S...ia P...co Subscribers Only |
| Director | I...�os Me.....es Subscribers Only |
| Director of Photography (DOP) | T..o Subscribers Only |
| Editor | G..a M...es Subscribers Only |
| Editor | D...el Cr....di Subscribers Only |
| Post Production | Cl.....ND Subscribers Only |
| Sound Design Company | J...te S...f Subscribers Only |
| Sound | J...s P...o Subscribers Only |
| Sound | T...go L...er Subscribers Only |
| Sound | An....on S...es Subscribers Only |
| Sound | K..i Ei.....aun Subscribers Only |
| Sound | S....na Ge.....ate Subscribers Only |
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