| Title | Break Bread Smash Stigma 2 |
| Brief | HIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence. |
| Agency |
Bensimon Byrne
|
| Campaign |
June’s: An HIV+ Eatery
|
| Advertiser |
Casey House
|
| Brand |
Casey House
|
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| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
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