| Title | Upside Down & Inside Out #GravitysJustAHabit |
| Brief | Russian airline S7 helped rock band OK Go transform an aircraft normally used for astronaut training – it leaves the earth’s atmosphere for short periods, provoking weightlessness – into the setting for an amazing music video. Band members and acrobats dressed as cabin crew get up to all sorts of immaculately choreographed japes in zero G. The result is an eye-popping piece of branded content that put S7 and its Russian agency Tutkovbudkov in the headlines. |
| Agency | TutkovBudkov |
| Campaign | Upside Down & Inside Out #GravitysJustAHabit |
| Advertiser | Ok Go |
| Brand | Ok Go / S7 Airlines |
| Posted | April 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Music Video |
| Length | |
| Creative Director | D..a T...ov Subscribers Only |
| Agency Producer | O..g Ba.....im Subscribers Only |
| Account Executive | S...ey Po....ov Subscribers Only |
| Copywriter | ..a Sh.....va Subscribers Only |
| Photographer | N....ay I...ov Subscribers Only |
| Production Company | Pr....m, M...ow Subscribers Only |
| Production Company | ..b In.....ies Subscribers Only |
| Production Company | S...a M...ca Subscribers Only |
| Production Company Producer | Vl....ir S....ov Subscribers Only |
| Production Company Producer | M....il Ge.....ov Subscribers Only |
| Production Company Producer | .k k....es Subscribers Only |
| Production Company Producer | C...k R...t Subscribers Only |
| Production Company Producer | J..n O....dy Subscribers Only |
| Production Company Producer | M....sa M...hy Subscribers Only |
| Production Company Producer | Ka....en C...er Subscribers Only |
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