| Title | Survival Billboard |
| Brief | To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip. |
| Agency | McCann London |
| Campaign | Survival of the Grittiest |
| Advertiser | Microsoft |
| Brand | Xbox |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Billboard |
| Length | |
| Agency Production | C...t Subscribers Only |
| Executive Creative Director | ..b D...al Subscribers Only |
| Executive Creative Director | La....ce Th....on Subscribers Only |
| Creative Director | J...e M...z Subscribers Only |
| Art Director | J...e M...z Subscribers Only |
| Creative Director | S...iv M...ry Subscribers Only |
| Copywriter | S...iv M...ry Subscribers Only |
| Creative Team | J...b B....al Subscribers Only |
| Art Director | J...b B....al Subscribers Only |
| Creative Team | ..m N....on Subscribers Only |
| Copywriter | ..m N....on Subscribers Only |
| Agency Producer | L..s Ne....be Subscribers Only |
| Production Company | Mo....um Wo.....de Subscribers Only |
| Production Company | ..M Subscribers Only |
| Media Rep. | E....an Subscribers Only |
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