Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride.
Title Proud partner of West Pride 2017
Agency
Forsman & Bodenfors Göteborg
Campaign
West Pride 2017
Advertiser
Västtrafik
Brand
Västtrafik
Date of First Broadcast/Publication
Subscribers Only
Business Sector Subscribers Only
Media Type
Case Study
Length